Carousels have had a long stay in an ever-changing web space.
Carousels have gotten bigger as a result of hero imagery. And, they have gotten smaller to meet the needs of mobile users who swipe instead of click. We even did a blog post in 2014 encouraging alternatives to the carousel.
Blogs are also another mainstay of websites. They went from one-way communication channels, to hateful, ranting platforms where we wish commenting had never been invented (more on that in an upcoming blog post *smile*).
So many of our clients spend a lot of time on their blogs. Instead of updating evergreen web pages, they devote effort on their blog and social media. Doing so allows them to present fresh content, and to respond to new issues and key objectives. It’s the same reason we update our blog. Blogs are also great traffic drivers as your audience can subscribe to your blog, and become accustomed to the frequency in which you post new content to it. We also see top lists (a la Buzzfeed) keeping their pace as popular, shareable content.
So, if your blog content is frequently updated, and is shareable, and is popular- why shouldn’t it be a part of your navigation?
We are not suggesting that you get rid of your top nav menu on your site (this would be a no-no for 508 compliance and mobile users). But, if you produce a lot of news features, articles- why not?
In adding a story/blog/article-specific carousel or rotator under your main navigation, you can give your audience a more prominent way to view and engage with your latest content. The content that you’re spending the most time developing and publishing. Through a good content management system, you don’t need to update the carousel, uniquely. This content should be dynamically updated along with your blog. And, the thumbnails associated with your blog can give you the opportunity to draw readers in with beautiful imagery that audiences aren’t used to seeing in navigation. And, doing this is yet another way to boost SEO.