It’s easy to say your website needs to include a blog.
It’s a great way to drive traffic, and to present fresh content to your audience. But once you get started, how do you keep the content process going?
Here are 10 ways that you can keep the blog alive:
1. Ditch the Press Releases.
Not only are press releases time consuming to prepare and distribute, but they provide very limited opportunities to present call to actions. Instead, consider using your blog as your company’s news channel.
2. Promote the good stuff you do.
Does your team volunteer or offer pro bono services to a charity? Tell your followers about it. People love to connect with those that have like-minded interests and passions. They are more likely to want to engage with your brand if they know your commitment to making a continual and lasting impact in our communities. Plus, this can provide your followers with tangible call to actions such as volunteering with you, donating items from a wish list created within your blog, and more.
3. Let your website drive the content.
Your blog should provide stronger visual tie-ins to key features of the website. The blog should offer a “promo spot” – reserved for promotion of upcoming events/campaigns, milestones, or to highlight key content. Related content and stories from your website should be included at the bottom of your blog entries, so that the viewer sees it after they have finished reading the article. This could lead to more engagement with your web content. Check out how Conservation International does this.
4. Highlight your team.
I recently read a blog post from the DC-based health Communications firm, Hager Sharp (who I love working with!) that highlights the 11-year career milestone of one of their Millennial employees. Not only did the article give their audience a personal look at a member of their staff, it presented the firm in such a positive light that it would be easy to imagine the amount of people that took a peek at their Careers section as a result.
5. Well, IMO…
Ahh, the infamous comments section of a blog. We’ve all seen them. For better or for worse, people read them. Consider using your own blog to comment on another blog post. Of course, keep it professional and related to the original post that you are responding to.